【成人自考】【电子商务英语】【00888】2013年01月考试真题
(1).Tom has lived in London and Manchester, but he doesn’t like ______ city very much.
A.either正确答案A
B.both
C.neither
D.every
(2).It is proved that this substance reacts ______ as fast as the other one.
A.one-tenths正确答案D
B.first-ten
C.one-ten
D.one-tenth
(3).______ were naturally a musical family, all of whom were excellent pianists.
A.A Shaw正确答案B
B.The Shaws
C.The Shaw
D.Shaws
(4).Nothing can ______ being unkind to small children.
A.adjust正确答案C
B.reason
C.justify
D.reassure
(5).English ______ all over the world as a universal language.
A.is teaching正确答案B
B.is taught
C.teaches
D.teaching
(6).A new type of computer is going to ______ next year.
A.turn out正确答案B
B.be turned out
C.have turned out
D.turned out
(7).They are ______ a mass production movement to meet so many foreign orders.
A.firing正确答案B
B.launching
C.introducing
D.presenting
(8).When we got to the theatre, the play hadn’t started yet, so we ______.
A.needn’t hurry正确答案D
B.didn’t need to hurry
C.needn’t to hurry
D.needn’t have hurried
(9).You have never met each other before, ______?
A.have you正确答案A
B.haven’t you
C.do you
D.don’t you
(10).Frequent cultural exchanges will certainly help ______ friendly relation between our two universities.
A.feed正确答案C
B.support
C.foster
D.tend
(11).We wouldn’t lose courage even if we ______ again.
A.were to fail正确答案A
B.would fail
C.fail
D.have failed
(12).It is most important that one of the brakes on your bicycle ______ properly.
A.will work正确答案D
B.has worked
C.works
D.work
(13).These factories are ______ to the foreign trade company.
A.subsidiary正确答案A
B.coordinate
C.substantial
D.substantive
(14).Let’s sing together, ______ ?
A.will you正确答案B
B.shall we
C.won’t you
D.shan’t we
(15).If you don’t pay your bill, they will ______ your gas.
A.send正确答案D
B.frustrate
C.discourage
D.disconnect
(16).All of my efforts to ______ peace failed at last.
A.reserve正确答案D
B.conserve
C.persist
D.preserve
(17).The laws to be made have to ______ to various special interest groups.
A.lead正确答案B
B.cater
C.satisfy
D.serve
(18).Four weeks ______ for making the necessary preparations.
A.has allowed正确答案D
B.allowed
C.were allowed
D.was allowed
(19).______ in my present work, I would be quite willing to do what you ask me to.
A.Were I not engaged正确答案A
B.I were not engaged
C.Engaged I were not
D.Were not I engaged
(20).It’s ______ on you to advise your students before they leave school.
A.obliged正确答案B
B.incumbent
C.satisfactory
D.specific
(21).One project to overcome the limitations of the 21______ search engines is the Euro Search project. EuroSearch is a 22______ of national search engines which gives much better results and is more 23______ to the challenges of the multilingual and multicultural global Internet. The 24______ members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25______ to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26______ languages.
Every national site that is part of the federation remains in the country of 27______ and is maintained by a native speaker who will 28______ that the search works in their own language. At the same time, the Euro Search framework tries to remain 29______ to other countries and services who would like to become part of the 30______.
21.
A.living正确答案B
B.existing
C.popular
D.various
(22).One project to overcome the limitations of the 21______ search engines is the Euro Search project. EuroSearch is a 22______ of national search engines which gives much better results and is more 23______ to the challenges of the multilingual and multicultural global Internet. The 24______ members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25______ to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26______ languages.
Every national site that is part of the federation remains in the country of 27______ and is maintained by a native speaker who will 28______ that the search works in their own language. At the same time, the Euro Search framework tries to remain 29______ to other countries and services who would like to become part of the 30______.
22.
A.federal正确答案B
B.federation
C.alliance
D.union
(23).One project to overcome the limitations of the 21______ search engines is the Euro Search project. EuroSearch is a 22______ of national search engines which gives much better results and is more 23______ to the challenges of the multilingual and multicultural global Internet. The 24______ members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25______ to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26______ languages.
Every national site that is part of the federation remains in the country of 27______ and is maintained by a native speaker who will 28______ that the search works in their own language. At the same time, the Euro Search framework tries to remain 29______ to other countries and services who would like to become part of the 30______.
23.
A.ready正确答案D
B.restricted
C.reactive
D.suited
(24).One project to overcome the limitations of the 21______ search engines is the Euro Search project. EuroSearch is a 22______ of national search engines which gives much better results and is more 23______ to the challenges of the multilingual and multicultural global Internet. The 24______ members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25______ to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26______ languages.
Every national site that is part of the federation remains in the country of 27______ and is maintained by a native speaker who will 28______ that the search works in their own language. At the same time, the Euro Search framework tries to remain 29______ to other countries and services who would like to become part of the 30______.
24.
A.current正确答案B
B.founding
C.powerful
D.majority
(25).One project to overcome the limitations of the 21______ search engines is the Euro Search project. EuroSearch is a 22______ of national search engines which gives much better results and is more 23______ to the challenges of the multilingual and multicultural global Internet. The 24______ members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25______ to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26______ languages.
Every national site that is part of the federation remains in the country of 27______ and is maintained by a native speaker who will 28______ that the search works in their own language. At the same time, the Euro Search framework tries to remain 29______ to other countries and services who would like to become part of the 30______.
25.
A.inquiry正确答案C
B.investigation
C.query
D.trouble
(26).One project to overcome the limitations of the 21______ search engines is the Euro Search project. EuroSearch is a 22______ of national search engines which gives much better results and is more 23______ to the challenges of the multilingual and multicultural global Internet. The 24______ members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25______ to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26______ languages.
Every national site that is part of the federation remains in the country of 27______ and is maintained by a native speaker who will 28______ that the search works in their own language. At the same time, the Euro Search framework tries to remain 29______ to other countries and services who would like to become part of the 30______.
26.
A.different正确答案B
B.other
C.another
D.mutual
(27).One project to overcome the limitations of the 21______ search engines is the Euro Search project. EuroSearch is a 22______ of national search engines which gives much better results and is more 23______ to the challenges of the multilingual and multicultural global Internet. The 24______ members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25______ to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26______ languages.
Every national site that is part of the federation remains in the country of 27______ and is maintained by a native speaker who will 28______ that the search works in their own language. At the same time, the Euro Search framework tries to remain 29______ to other countries and services who would like to become part of the 30______.
27.
A.origin正确答案A
B.membership
C.peace
D.development
(28).One project to overcome the limitations of the 21______ search engines is the Euro Search project. EuroSearch is a 22______ of national search engines which gives much better results and is more 23______ to the challenges of the multilingual and multicultural global Internet. The 24______ members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25______ to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26______ languages.
Every national site that is part of the federation remains in the country of 27______ and is maintained by a native speaker who will 28______ that the search works in their own language. At the same time, the Euro Search framework tries to remain 29______ to other countries and services who would like to become part of the 30______.
28.
A.protect正确答案C
B.maintain
C.ensure
D.emphasize
(29).One project to overcome the limitations of the 21______ search engines is the Euro Search project. EuroSearch is a 22______ of national search engines which gives much better results and is more 23______ to the challenges of the multilingual and multicultural global Internet. The 24______ members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25______ to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26______ languages.
Every national site that is part of the federation remains in the country of 27______ and is maintained by a native speaker who will 28______ that the search works in their own language. At the same time, the Euro Search framework tries to remain 29______ to other countries and services who would like to become part of the 30______.
29.
A.open正确答案A
B.secret
C.promising
D.neutral
(30).One project to overcome the limitations of the 21______ search engines is the Euro Search project. EuroSearch is a 22______ of national search engines which gives much better results and is more 23______ to the challenges of the multilingual and multicultural global Internet. The 24______ members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25______ to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26______ languages.
Every national site that is part of the federation remains in the country of 27______ and is maintained by a native speaker who will 28______ that the search works in their own language. At the same time, the Euro Search framework tries to remain 29______ to other countries and services who would like to become part of the 30______.
30.
A.original正确答案C
B.power
C.initiative
D.organization
(31).Passage 1
Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts (专家) agree that this is a good idea.
One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-lit-erate.”
David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. They find out the computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.”
31.Which of the following is David Tebbutt’s idea on the relationship between people and computers?
A.Computer learning should be made easier.正确答案A
B.There should be more computer clubs for experts.
C.People should work harder to master computer use.
D.Computers should be made cheaper so the people can afford them.
(32).Passage 1
Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts (专家) agree that this is a good idea.
One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-lit-erate.”
David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. They find out the computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.”
32.We can infer from the text that “computer-literate” means ______.
A.being able to afford a computer正确答案D
B.being able to write computer programs
C.working with the computer and finding out its value
D.understanding the computer and knowing how to use it
(33).Passage 1
Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts (专家) agree that this is a good idea.
One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-lit-erate.”
David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. They find out the computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.”
33.The underlined word “it” in the second paragraph refers to the idea that Computertowns ______.
A.help to set up more computer clubs正确答案B
B.bring people to learn to use computers
C.bring more experts to work together
D.help to sell computers to the public
(34).Passage 1
Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts (专家) agree that this is a good idea.
One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-lit-erate.”
David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. They find out the computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.”
34.David Tebbutt started Computertown UK with the purpose of ______.
A.making better use of computer experts正确答案D
B.improving computer programs
C.increasing computer sales
D.popularizing computers
(35).Passage 1
Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts (专家) agree that this is a good idea.
One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-lit-erate.”
David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. They find out the computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.”
35.The passage is mainly about the idea of ______.
A.people’s becoming “computer-literate”正确答案B
B.computers’ becoming “people-literate”
C.people’s IT learning in a club
D.computers’ explaining in plain language
(36).Passage 2
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (pricelin.com), or buyers and sellers can haggle independently in auctions (e-Bay.com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the mist of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”
For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.
36.The passage was most likely to be taken from ______.
A.an overview of a paper正确答案A
B.an introduction to a book
C.a book on digital revolution
D.a paper discussing digital revolution
(37).Passage 2
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (pricelin.com), or buyers and sellers can haggle independently in auctions (e-Bay.com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the mist of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”
For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.
37.The paper mentioned in this passage was written by ______.
A.Jerry Wind正确答案C
B.Vijay Mahajan
C.Jerry Wind and Vijay Mahajan
D.an anonymous
(38).Passage 2
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (pricelin.com), or buyers and sellers can haggle independently in auctions (e-Bay.com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the mist of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”
For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.
38.From the third paragraph, we can infer that ______.
A.the customers are also reprogrammed by computers正确答案B
B.e-business companies need be more knowledgeable about cyber consumers
C.cyber consumers are a group of strange people
D.cyber consumers come from outer space
(39).Passage 2
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (pricelin.com), or buyers and sellers can haggle independently in auctions (e-Bay.com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the mist of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”
For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.
39.Compared with traditional customers, the emerging cyber consumers ______.
A.are more difficult to satisfy正确答案A
B.have less knowledge about business
C.have more problems with prices
D.are less willing to buy products and services
(40).Passage 2
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (pricelin.com), or buyers and sellers can haggle independently in auctions (e-Bay.com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the mist of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”
For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.
40.In the last paragraph, what Wind said means ______.
A.digital consumers’ decision to buy depends largely on others’ evaluation正确答案D
B.it will be more and more difficult for companies to earn profit in e-business
C.most of the companies in e-business are at a loss
D.companies should try their best to meet the digital consumers’ demands and expectations
(41).URL
统一资源定位器
(42).cataloger
邮购商
(43).data collection
数据收集
(44).information retrieval
信息检索
(45).text documents
文本文件
(46).e-Procurement
电子采购
(47).buying leverage
购买杠杆
(48).“Return” and “New” customer paths
“老”顾客和“新”顾客通道
(49).site traffic
网络交通
(50).purchase attempts
购买企图
(51).shipping method
交货方式
(52).interactive TV
交互式电视
(53).cost-effective and efficient
经济实用
(54).maximum value
最大价值
(55).automotive industry
汽车工业
(56).（英译汉）How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71)【Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business】. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.
The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) 【You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it】. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site.
(73)【Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (最佳化) your Web site】. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.
Most important, you are able to compare information in your Web logs against information from internal and external sources. (74)【Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to work with】.
Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75)【You can glean (收集) trends during peak traffic periods that result in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content】.
71.
智能商务软件从各职能部门广泛地收集数据,以便提供一个对电子商务的完整理解。
(57).（英译汉）How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71)【Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business】. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.
The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) 【You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it】. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site.
(73)【Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (最佳化) your Web site】. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.
Most important, you are able to compare information in your Web logs against information from internal and external sources. (74)【Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to work with】.
Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75)【You can glean (收集) trends during peak traffic periods that result in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content】.
72.
你还可以了解到客户登陆你的网站搜寻什么以及搜寻所花的时间。
(58).（英译汉）How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71)【Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business】. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.
The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) 【You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it】. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site.
(73)【Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (最佳化) your Web site】. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.
Most important, you are able to compare information in your Web logs against information from internal and external sources. (74)【Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to work with】.
Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75)【You can glean (收集) trends during peak traffic periods that result in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content】.
73.
一旦你收集了这些数据,职能商务软件将帮你进行分析以使你的网站最佳化。
(59).（英译汉）How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71)【Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business】. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.
The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) 【You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it】. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site.
(73)【Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (最佳化) your Web site】. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.
Most important, you are able to compare information in your Web logs against information from internal and external sources. (74)【Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to work with】.
Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75)【You can glean (收集) trends during peak traffic periods that result in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content】.
74.
例如,将你的网站的成功点击率或交易量与你的线下销售波形图进行对比,或者当许多部门在一个会计季度之始做新的预算时,了解一下订单的数量。
(60).（英译汉）How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71)【Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business】. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.
The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) 【You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it】. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site.
(73)【Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (最佳化) your Web site】. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.
Most important, you are able to compare information in your Web logs against information from internal and external sources. (74)【Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to work with】.
Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75)【You can glean (收集) trends during peak traffic periods that result in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content】.
75.
在最高流量的时段,你可以了解一下是什么导致了服务器超载,或者确认哪些搜索标准总是不能达到预期的搜索结果。
(61).（中译英）约翰创造了新的世界纪录。（set up）
John has set up a new world record.
(62).（中译英）我有时感到区分英语和法语很困难。(distinguish from)
Sometimes I feel it very difficult to distinguish English from French.
(63).（中译英）新技术对公司的发展有重要的影响。（have an effect on）
New technology has an important effect on the development of the company.
(64).（中译英）多家工厂声称他们需要有经验的工人。（experienced）
A lot of factories claim that they need experienced workers.
(65).（中译英）他的这篇报告写得很好，只是有几个小问题。（except for）
This report of his is well written except for several minor problems.
(66).产生；发生v. g______
generate
(67).合同；契约n. c______
contract
(68).立法；法规n. l______
legislation
(69).行政官；行政人员n. e______
executive
(70).分配；分发；分布v. d______
distribute
(71).扣除；减除v. d______
deduct
(72).同义词n. s______
synonym
(73).分类；归类v. c______
classify
(74).偶然的；随便的adj. c______
casual
(75).基本上，根本上adv. b______
basically
(76).无效果的adj. i______
ineffective
(77).产生；屈服；让步 v. y______
yield
(78).车辆；媒介 n. v______
vehicle
(79).趋势，倾向 n. t______
trend
(80).使合乎规格，使标准化 v. s______
standardize
此题目数据由翰林刷题小程序免费提供
