(single)The definition for the Service Mix is.

(single)The definition for the Service Mix is.

A.The activity of selecting and describing one or more target markets, and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.

B.Service organizations market has more than one services, each organizations service mix represents opportunity, risks and challenges.

C.The description and estimation of the size and sales potential of market segments that are of interest to the firm and assessment of key competitors in these market segments.

D.A service that is the result of applying human or mechanical efforts to people or objects.

正确答案是B