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资料:Peoplediffergreatlyintheirreadinesstotrynewproducts.Ineachpro

2024-07-07综合知识

资料:Peoplediffergreatlyintheirreadinesstotrynewproducts.Ineachproductarea,thereare“consumptionpioneers”andearlyadopters.Otherindividualsadoptnewproductsmuchlater.Afteraslowstart,anincreasingnumberofpeopleadoptthenewproduct. Thefive-adoptergroupshavedifferentvalues.Innovatorsareventuresome-theytrynewideasatrisk.Earlyadoptersareguidedbyrespect-theyareopinionleadersintheircommunitiesandadoptnewideasearlybutcarefully.Theearlymajorityaredeliberate-althoughtheyrarelyareleaders,theyadoptnewideasbeforetheaverageperson.Thelatemajorityskeptical-theyadoptaninnovationonlyafteramajorityofpeoplehavetriedit.Finally,laggardsaretraditionbound-theyaresuspiciousofchangesandadopttheinnovationonlywhenithasbecomesomethingofatraditionitself. Whatcanbeimpliedfromtheinnovators?

A.They rely more on their own values and judgment。

B.They are reluctant to take risks。

C.They are more receptive to familiar things。

D.They are more brand loyal。

正确答案是A

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