Along with the numerous opportunities, however, China will conti

Along with the numerous opportunities, however, China will continue to encounter strong challenges. China’s tourist industry is not as effective as it could be in the face of powerful international competition. Asia as a whole sees Europe and North America as its main toruist-generating markets. All of the tourist destinations in the region vie with each other for the same markets with similar products. Although China had many advantages in its diversity of tourist resources, these may not be brought into full play due to inadequate facilities, tight transportation, inflexible business operations, ineffective promotion, and undesirable service. Other Asian countries and areas are more competitive in this region owing to their successful economies, well-developed tourism infrastructure, quick access to information, flexible business operations, wide international connections, and effective promotion with the help of powerful regional tourist associations.
【正确答案】：面临无数机会的同时,中国也面临着严峻的挑战、在激烈的国际竞争中,中国的旅游业没有表现出应有的竞争力。整个亚洲都把欧洲和北美作为主要的旅游开发市场。该区域的所有旅游目的地在用相同的产品竞争同一目标市场。中国丰富的旅游资源极优势,但由于设备不足、交通拥挤、商业管理僵化、宣传不力、服务不周,这些优势没有得以充分发挥。而亚洲其它国家和地区,在强大的地区旅游协会的帮助下,经济发达、旅游基础设施完、信息网络便捷、商业运作灵活国际联系广泛,宣传有力,比中国更竞争力。