Advertising in America offers some great advantages to consumers
2024-09-07日语（一）(0837)
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put themn on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, mamy respond by buying them.
Advertising is designed to influence an individual to buy product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
Most consumers believe that they are not easily influenced by emotional appeals. However,corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.
The reason why companies spend enormous amounts of money on advertising is that ______.
A、they believe people can be influenced to buy a certain product
B、it takes a lot of advertising to convince people to buy a certain product
C、most consumers are not easily influenced by emotionai appeals
D、advertising based on emotional appeals are very effective
【正确答案】：A
【题目解析】：推理判断题。 由最后一段可知,大多数消费者认为他们不容易被情感诉求所影响,但是公司却不这样认为，它们每天花费数百万美元在电台、电视、报纸和杂志上做广告,目的就是吸引消费者。由此可推知,公司相信人们会受广告影响而去购买基些产品。故选A。
But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, mamy respond by buying them.
Advertising is designed to influence an individual to buy product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
Most consumers believe that they are not easily influenced by emotional appeals. However,corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.
The reason why companies spend enormous amounts of money on advertising is that ______.
A、they believe people can be influenced to buy a certain product
B、it takes a lot of advertising to convince people to buy a certain product
C、most consumers are not easily influenced by emotionai appeals
D、advertising based on emotional appeals are very effective
【正确答案】：A
【题目解析】：推理判断题。 由最后一段可知,大多数消费者认为他们不容易被情感诉求所影响,但是公司却不这样认为，它们每天花费数百万美元在电台、电视、报纸和杂志上做广告,目的就是吸引消费者。由此可推知,公司相信人们会受广告影响而去购买基些产品。故选A。
