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资料:Abovethelinepromotionusesmassmediasuchasthepress,radio,televi

2023-11-03综合知识

资料:Abovethelinepromotionusesmassmediasuchasthepress,radio,television,cinemaorpostersites.Thistypeofpromotionisusuallypaidfor.Eachofthepossiblemediamethodscanbeusedtotargetaudiencesindifferentmarketsegment.Therearebothstrengthsanddrawbackstotheseformsofmedia: UNISONembarkedonawaveoftelevision,internetandnewspaperadvertsforthemillionvoicescampaign.Theywantedthatthevitalservicesprovidedbypublicsectorworkerscoulddisappearifthefundingcutssentahead.Theadvertsfeaturedalotofvitalpublicservicejobsfadingoutofsightandfeaturedthetagline.Don'twaituntilthey'regonetodefendthem.Apowerful campaignfilmwasalsoreleasedthatillustratedhowlocalcommunitieswouldbeaffectedbycuts.AversionofthisfilmaimedatrecruitingmemberstoUNISONwasshownontelevisionusingDRTV.Theonlineandnewspaperadvertslinkedbacktothecampaignwebsitewherepeoplecanregistertheirsupportandaddacomment. ___arementionedinthepassageaspartsofmassmedia.

A.the press,radio and television.

B.the press,radio,internet,television,cinema and post sites.

C.the press,radio,internet

D.the press,radio,television,cinema and poster sites.

正确答案是D

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