资料:Abovethelinepromotionusesmassmediasuchasthepress,radio,televi
资料:Abovethelinepromotionusesmassmediasuchasthepress,radio,television,cinemaorpostersites.Thistypeofpromotionisusuallypaidfor.Eachofthepossiblemediamethodscanbeusedtotargetaudiencesindifferentmarketsegment.Therearebothstrengthsanddrawbackstotheseformsofmedia: UNISONembarkedonawaveoftelevision,internetandnewspaperadvertsforthemillionvoicescampaign.Theywantedthatthevitalservicesprovidedbypublicsectorworkerscoulddisappearifthefundingcutssentahead.Theadvertsfeaturedalotofvitalpublicservicejobsfadingoutofsightandfeaturedthetagline.Don'twaituntilthey'regonetodefendthem.Apowerful campaignfilmwasalsoreleasedthatillustratedhowlocalcommunitieswouldbeaffectedbycuts.AversionofthisfilmaimedatrecruitingmemberstoUNISONwasshownontelevisionusingDRTV.Theonlineandnewspaperadvertslinkedbacktothecampaignwebsitewherepeoplecanregistertheirsupportandaddacomment. ___arementionedinthepassageaspartsofmassmedia.
A.the press,radio and television.
B.the press,radio,internet,television,cinema and post sites.
C.the press,radio,internet
D.the press,radio,television,cinema and poster sites.
正确答案是D
